
My own business always bores me to death; I prefer other people’s -Oscar Wilde Fitness marketing and getting referrals out of your personal training business – the easy way. One of the fundamentals of your fitness marketing efforts is knowing how to get referrals. It costs you nothing and best of all… you don’t have [...]

Not All Personal Trainers Interpret ‘retention’ The Same Way… Personal Trainers & Fitness Centres Experience A Retention Drop After March. Only The Prepared Ones Survive…
Selling Personal Training And Understanding Industry Retention Trends. Click Play To Watch The Video Below… I’ve labelled the month of March ‘Retention Awareness Month’ – and for good reason. The Personal Training and fitness industry starts seeing a huge shift in client and member drops in April. January, February and March are the highest retention [...]

My Interview With Mish From Mishfit – Getting To Know Her Journey…And Why Mishfit Is The Ideal Franchise Opportunity For Personal Trainers Wishing To Enter The Ever Growing Demand In Training Pregnant & Post Natal Women…
I had the privilege to interview Mish from Mishfit on the importance of training pregnant and post natal women. Mish shares her journey into the discovery of Mishfit and why it’s now become the ‘standard’ for training & supporting pregnant and post natal women. Click Play Below To Find Out Why Mishfit Has Become The [...]

United Airlines Your Personal Training Business To The Top & Retain More Clients During ‘Retention Awareness Month’
Your Personal Training Business and keeping clients longer. March is upon us. The month of decline. After this, Fitness centres and Personal Trainers face up to 8 months of hunger. The leanest times for Personal Trainers are between April and August. In fact, lead drops can be as high as 57%! And because motivation is [...]

What MasterCard and RFID Technologies Teaches Us About The Vitual World Of Virtual ‘PainFree’ Payments When Selling Personal Training…
Take advantage of new trends making selling Personal Training easier.The more we enter the world of virtual reality, the less ‘pain’ we experience. We are in the era of more luxury and comfort and less ‘painful’ confrontations.SMS’s are preferred over phone calls. Facebook conversations are actually taken seriously.Customer service is at its all-time low. No one gives a crap about the other person no more. It’s all about living in the virtual world.The disconnected world.A world where you observe. Criticise. Comment. And say what you want from a ‘distance’ so no one can hurt you.Your safe. It’s virtual. It doesn’t really exist. Or does it…?

My Interview With Michael Kull From Kooyong Health Club Talking About How His 5 STAR World Class Facility Is The New Standard For Personal Trainer Development & Job Opportunities
I had the privilege to interview Michael Kull from Kooyong Health Club (Kooyong Lawn Tennis Club) operating out of Melbourne, Victoria – on how to succeed in your Personal Training Business. Click Play Below… Personal Training Business Opportunity At Kooyong Health Club Audio Interview – Michael Kull Michael is the Personal Training manager at Kooyong [...]

The ‘Pepsi Challenge’ Proved Pepsi Tasted Better Than Coke. The Burgers Are Better At Hungry Jacks…But Why Aren’t They The Leaders…?
Flavouring your Personal Training business with a whole bunch of exercise skill can be a waste of time. Burgers and soft drinks may provide the answer. Since 1975, Pepsi has been carrying out the ‘Pepsi Challenge.’ Participants are given 2 cups. One with Pepsi. The other Coke. The cups aren’t labelled. The participants have no [...]

It Feels Sooo Good Firing Those Personal Training Clients Who Don’t Perform Well…
In today’s lesson – I’ve included an extensive PowerPoint presentation including highlights of a live recording with a coaching client walking through the lost skill (and in my opinion – the most important) of Personal Training business Leadership. You’ll discover how to instantly increase your leadership confidence and getting your slacking clients back on track… [...]

Most Personal Trainers Quit and Fail In Their Careers Because They Fail TO Set Their Policies From The Start…And Let Their Clients Run The Show – Leading To Frustration & Career Depression…
In today’s lesson – I’ve included an extensive PowerPoint presentation including highlights of a live recording with a coaching client walking through her Personal Training business And Getting Clients Committed Depending on your preferred way of learning; as well as the video – I’ve also included the audio only version. I’ve also included a download link with [...]

You Are A Walking Sales Machine… And When You Only Have 30 Seconds To Sell Yourself – You Need To Know Your PT Power Response When Someone Asks You… “so, what do you do?”…
In today’s lesson – I’ve included an extensive PowerPoint presentation on the art of selling Personal Training when you only have 30 seconds. Depending on your preferred way of learning, as well as the video – I’ve also included the audio only version. The text that follows is the contents of the PowerPoint slides. In it I’ve [...]